Pillars of Evangelising a Personalisation Program

Running a highly relevant and engaging Personalisation Program is a massive undertaking. To be successful, a program needs active involvement, support and contribution from all teams including business, sales, marketing, CX, customer support, IT and much more. It is a major responsibility for program leads to not only deliver effective personalisation activities, but also promote their program across their business. Here are two pillars that I have leaned on to evangelise my program.

Perform

(Demonstrate capability)

A team needs to be able to prove that we can do the work and do it well.

Promote

(Generate visibility)

It is vital that we showcase our work. We need to increase the awareness of the effectiveness of our program.