720 View of Personalisation
A key component in maximising the effectivenes of a Personalisation Program is to have a 720 view. It is vital for organisations to integrate both the:
360 view of the audience
Having a unified view of how their customers are interacting and communicating with them
360 view of the experience
Having a complete view of the delivery and performances of experiences being presented to their customers
When you combine the insights from both views, you will get the 720 view of personalisation having audiences correctly mapped to highly effective experiences for the right moments.
As an added benefit, the 720 view can fuel your machine learning models which will enable the automation of personalisation activities, thereby reaching personalisation at scale.