The Axes of Personalisation
July 7, 2019 3:52 am Leave your thoughtsPersonalisation is lucrative but complex. A recent article by Gartner’s L2 states: It’s true that 92% of brands know the... View Article
Author Archives for jason
The Reach vs Effectiveness Dilemma
July 6, 2019 4:04 am Leave your thoughtsPersonalisation is a key tool in delivering value for many organisations. Many have found that they are more effective in... View Article
720 View of Personalisation
July 5, 2019 4:44 am Leave your thoughtsA key component in maximising the effectivenes of a Personalisation Program is to have a 720 view. It is vital... View Article
3 Dimensions of Personalisation
July 3, 2019 6:26 am 2 CommentsIn order to achieve personalisation at scale, organisations have to address 3 dimensions: Data, Distribution & Density. Tackling these focus... View Article
The Personalisation Equilibrium
July 2, 2019 6:29 am Leave your thoughtsA Personalisation program needs to be balanced with the right mix of contextual information, appropriate content and effective conversion approach.... View Article
5 Principles of Running a Personalisation Program at Scale
June 30, 2019 6:40 am Leave your thoughtsPersonalisation of customer experiences is a top-priority for marketers and rightly deserved, but personalisation should not be an ad hoc... View Article
Pillars of Evangelising a Personalisation Program
June 29, 2019 7:48 am Leave your thoughtsRunning a highly relevant and engaging Personalisation Program is a massive undertaking. To be successful, a program needs active involvement,... View Article
Data to Audience conundrum – using a DMP – The need
June 28, 2019 3:53 am Leave your thoughtsMany organisations who invest in data management platforms struggle with the process of converting their vast amount of data into... View Article
Data to Audience conundrum – using a DMP – An approach
June 27, 2019 7:56 am Leave your thoughtsA data led approach The data to audience process can be broken down into stages as below where each stage... View Article
Care factors for a healthy DMP program – Part I – Overview
June 10, 2019 8:45 am Leave your thoughtsIn recent years, Data Management Platforms (DMP) like Audience Manager have taken centre stage in digital marketing play and become... View Article