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Device Based Personalisation

October 9, 2019 11:30 pm Published by

Device Based Personalisation: How To In Conversion Rates for Desktop and Mobile Users (simultaneously)  In this article, I’m going to share an... View Article

The axes of personaliation

The Axes of Personalisation

July 7, 2019 3:52 am Published by

Personalisation is lucrative but complex. A recent article by Gartner’s L2 states: It’s true that 92% of brands know the... View Article

The 3 dimensions of personalisation

3 Dimensions of Personalisation

July 3, 2019 6:26 am Published by

In order to achieve personalisation at scale, organisations have to address 3 dimensions: Data, Distribution & Density. Tackling these focus... View Article

The personalisation equilibrium

The Personalisation Equilibrium

July 2, 2019 6:29 am Published by

A Personalisation program needs to be balanced with the right mix of contextual information, appropriate content and effective conversion approach.... View Article