5 Principles of Running a Personalisation Program at Scale
June 30, 2019 6:40 amPersonalisation of customer experiences is a top-priority for marketers and rightly deserved, but personalisation should not be an ad hoc... View Article
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Pillars of Evangelising a Personalisation Program
June 29, 2019 7:48 amRunning a highly relevant and engaging Personalisation Program is a massive undertaking. To be successful, a program needs active involvement,... View Article
Data to Audience conundrum – using a DMP – The need
June 28, 2019 3:53 amMany organisations who invest in data management platforms struggle with the process of converting their vast amount of data into... View Article
Data to Audience conundrum – using a DMP – An approach
June 27, 2019 7:56 amA data led approach The data to audience process can be broken down into stages as below where each stage... View Article
Care factors for a healthy DMP program – Part I – Overview
June 10, 2019 8:45 amIn recent years, Data Management Platforms (DMP) like Audience Manager have taken centre stage in digital marketing play and become... View Article
Care factors for a healthy DMP program – Part II – Data
June 9, 2019 8:50 amIn continuation of the Care factors for a healthy DMP program Part I – Overview article, I would like to... View Article
Care factors for a healthy DMP program – Part III – Experience
June 7, 2019 8:52 amIn continuation of the Care factors for a healthy DMP program – Part I – Overview article, I would like to explain... View Article